Daily wear diamond jewellery sells more consistently because it is used regularly, unlike occasion jewellery which is bought less frequently.

Customers buy daily wear jewellery more frequently for personal use and gifting, making it a stable and predictable revenue source.

Retailers should maintain a good stock of daily wear diamond jewellery as it is a high-demand category and contributes to regular sales.

Affordable to mid-range pricing works best, as it encourages repeat purchases and attracts a larger customer base.

Simple designs like stud earrings, light rings, and small pendants sell the fastest. These are easy to wear daily and appeal to a wide range of customers.